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The C and K in the company's name stand for the saying "content is king".
"You've heard this saying, 'Content is king,'" Holland said.
In response to that, earlier this week YouTube announced yet another tightening of its rules, around creator monetization and partnerships — saying content on its Preferred Program would be "the most vetted".
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That is, not what we say – content is typically ignored – but how we say it.
Ms. Garefino said content advisory warnings will be printed on tickets for the show.
I say content, because perish the thought we call it advertising.
"I like the maths-design combination," she says, content to have found her metier.
But its spokesman said: "Content owners often have many different priorities.
More daunting, Mr. Gartenberg said, content is not as widely available for legal distribution.
If content industries get their way, the critics say, content providers will gain unprecedented control over consumers.
These algorithm updates, such as the exotically named Panda and Penguin, mean that now – as Bill Gates once famously said – "content is king".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com