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Like the rest of the people who had come to Fait or eventually worked there, Sally McCartan saw publicity as the only way to prevent more bloodshed.
"I saw publicity stunts like people being served tea outside the theatre and thought, 'if I was an American, I'd punch them on the nose'".
With his electronics business failing, he saw a successful adventure, and the attendant publicity, as the solution to his financial troubles — essentially the mirror opposite of Moitessier, who saw publicity and financial rewards as inimical to his adventure.
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The reason Rawls sees publicity and universality as necessary relates to the conception of the person implicit in justice as fairness.
To be 100% honest, I'd never heard of this man before, never set eyes on him before, nor heard his name before, nor was I in any way aware he existed until I started to see publicity materials about this edition of Survivor.
He said that when his landlord saw the publicity about the club, he canceled the lease before it took effect.
(Or at least they wrote letters of support; their donations came in fact from a Glaswegian well-wisher who saw the publicity value of their names).
The Goodrich Tire Company gave him the name of Airshelters, Inc., who agreed to make a bubble this small when they saw the publicity possibilities.
When news broke of Bale's trip to Chen's village, some on the Chinese Web saw a publicity stunt — "If you're studying marketing, learn from this," a commentator wrote on Weibo, the Chinese Twitter — but the far broader reaction was positive.
Next to the Simpson display window in Llandrindod Wells, I saw a publicity photograph of Mrs. Billie Dovey, a prewar cycling belle promoted as "the Rudge-Whitworth 'Keep Fit Girl.' " This smiling, bespectacled icon pedals toward us in sepia innocence, an advertisement for comradely physical improvement, the healthy life, mens sana in corpore sano.
When I saw the publicity photos of me as Hans displayed outside the theatre I was further alarmed: my costume - corduroy waistcoat, corduroy breeches and black elastic-sided shoes - made me look like somebody you wouldn't want to leave your child with for fear of abduction.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com