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And those two realms, of action and inaction, became dispersed and decentered because savvy viewers stopped believing.
Still, the film's grasp of image-making suggests how savvy viewers have become about that aspect of politics.
The moment a TV character looks surreptitiously around a room before popping a pill, savvy viewers know what's coming – an addiction storyline.
More savvy viewers who have heard stories of Durst's increasingly bizarre behaviour around that time – including his Dorothy disguise – would be forgiven for feeling sceptical.
The surprise doesn't really work; savvy viewers will pick up on the glow-in-the-dark setup immediately, and the effect is about as spooky as a light stick.
But a central jest of the campaign is that the book does not exist, nor does its putative author, Eric Jonrosh; savvy viewers will probably figure that out when they see the comedian Will Ferrell — a partner in Funny or Die — as Mr. Jonrosh.
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The moderately savvy viewer will be in fairly familiar ground throughout, though there are surprises.
No savvy viewer could expect this orchestrated "reality" to be any more real than Michael Jackson's nose.
For the savvy viewer, every time you find yourself wanting the thing sold so hard by Hollywood – an amazing first date, the couple finding forgiveness and making things work, obstacles overcome and necking in the rain – you hate yourself a little more.
Outside of news, sports or one-off events like the Oscars, it seems beyond imagination to a contemporary, savvy viewer today that time has anything to do with what they will watch.
Everyone's a very savvy viewer," says MacIntyre.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com