But those who feel the market for superhero films has already reached saturation point, be warned: more than 25 are scheduled already over the next four years, as the two age-old comic book rivals, Marvel and DC, slug it out for supremacy.
Last week, local government leaders called for reforms regarding "saturation zones" – 208 areas in England and Wales (up from 160 in 2012) that are "saturated" with pubs, bars, clubs, and other premises licensed to sell booze, leading to excessive drinking and subsequent disorder.
There is already a sense of saturation, of a collapse of robust sporting competition, even of basic semantic sense.
If this was supposed to be a contest decided by aerial saturation, a lot of players went off script and stayed grounded.
Governments are well aware of this power of media saturation as a tool for inducing political amnesia.
Many writers have expressed their belief that in the age of information saturation, made-up stories have lost their power.
But the saturation of films featuring people spinning on the floor meant that there had to be a casualty.
(Oxygen saturation levels must be more than 80%; mine plummeted from 96% at 4,000 metres to 68% at 5,000).
With smartphones at saturation point, and failing to dramatically improve, tablets only getting marginally thinner, and cameras, music players, portable gaming consoles and satnavs killed by smartphones, wearables are currently the most innovative area of consumer technology.
However, it's fair to say that the recent saturation of twerking in our collective consciousness is largely Cyrus' fault (of which much has been written, including a number of excellent analyses of the cultural appropriation involved in her new identity).
Because we'd got to a point where we reached NME saturation and we were apparently "cool" but we'd had more than our fair share of being cool in that world.
