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Moral judgment about a product that satisfies the customer is seen to be bad form, an attempt to constrain a market – or an inheritance – that should ideally be, in every sense, unregulated.
That sounds expensive but "if you can prevent a markdown, that covers a lot of shipping costs and satisfies the customer," says Karen Hoguet, Macy's finance chief.Mr Singer thinks that such wizardry makes "the next ten years incredibly promising" for some department stores.
"We have to recognise in central government that the user has more need for government rather than a department, and have to work out the point that satisfies the customer's need," Bracken said.
The motivating force behind VE is to ensure that the product achieves its basic function in a way that satisfies the customer at an acceptable cost.
In this scenario, the customer can adopt different QoE parameters and the Network Service Provider can identify what network service satisfies the customer's requirement.
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Satisfied, the customer downs a vodka, drops off the mail and heads off into the streets.
"People say you should satisfy the customer, but setting out to satisfy the bride is a losing game," he said.
Kiwi swim trunks, with giraffe and camel prints in pink and lilac ($135), could easily satisfy the customer shopping next door, at Vilbrequin.
"Quite frankly, the name is what attracts people to the product, but what's going to satisfy the customer is that it's a great product," she said.
"The only objective is to satisfy the customer," he said, "so it's not like owning one's own restaurant, and it becomes extremely tempting".
If companies could make cars and add options to order, Professor Fine said, "not only could they charge full price, they could satisfy the customer -- people will pay more for what they really want".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com