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But I do need sanitary product manufacturers to develop an ounce of the wit and warmth of WaterAid's ads.
It started with the video, which has now inspired multiple crowdfunding and sanitary product collection projects to pop up across Europe, the US and Australia.
It points to a number of important issues for policy makers and NGOs, not least how to fund and implement a programme of sanitary product provision.
And, when I wrote an article for G2 this summer about a Tampax advertising campaign that used viral marketing techniques, the online comments were dominated by glowing reviews of an alternative sanitary product, the Moon Cup.
Even now, more than a century on, every time you buy sanitary product you are greeted by the message that there's something wrong with your body, Christina points out.
The amended ad shown above, "How do I feel about my period?", has a series of images parodying the stock images used in sanitary product advertising, and concludes: "The ads on TV are really helpful because they use that blue liquid, and I'm like, oh, that's what's supposed to happen".
Similar(51)
Sanitary products are taxed in New Zealand.
"Sanitary products are designed to absorb water and expand.
She could include interviews, a diagram of female reproductive organs, an ode to alternative sanitary products..
Would access to sanitation and sanitary products be given greater priority on the development agenda?
In the mid-1950s, sanitary products were not things you talked about.
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CEO of Professional Science Editing for Scientists @ prosciediting.com