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Potential respondents were identified through the documentary review and snowball sampling of interviewees.
This was a pre-defined and intentionally non-random sampling of interviewees [ 37] composed only of people who actually sold zootherapeutic products.
Although we have conducted a thorough literature review and a purposive sampling of interviewees, we may have missed some barriers and facilitators (e.g. time and personnel costs for making IPD publically available).
This aspect is partially addressed by the purposive sampling of interviewees with a high degree of seniority and leadership experience in the WHO, giving them a firm understanding of the organization's strategic direction, organizational culture, and the various challenges experienced in managing its programming.
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Populus split the sample of interviewees into two: asking one half whether a Tory or a Labour Government would be more likely to make various spending cuts, and then asking the other half whether Mr Cameron or Gordon Brown would be more likely to make the cuts.
Therefore, the following analyses considered the whole sample of interviewees.
What are the similarities and differences in the narrative themes developed by the three samples of interviewees?
By this means, we obtained a sample of interviewees that received assistance from the public authorities and interviewees that did not, which was seen as a chance to take into account different situations.
Thirdly, the sample of interviewees consisted of care providers only.
Consequently, a snowball sampling methodology was used to generate the sample of interviewees [ 8].
The sample of interviewees followed a purposive approach combined with a snowball technique.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com