Anslyn and his colleagues wondered if they could outfit an electronic device with an array of sensors that could sample flavors in a solution, just like the tongue does.
Iyengar and her colleagues alternated offering six and 24 different sample flavors of jam to customers at a supermarket.
The unit comes with a few sample flavors, a 60 liter high pressure CO2 carbonator (which makes up to 60 liters of beverage) and a carbonating bottle.
Can Tho, five hours' drive south of Ho Chi Minh City, is a good place to sample the flavor of the region and launch deeper into the delta.
Fans and judges of Scotch whiskies often sample their flavor by "nosing" them, or sniffing the aroma that gathers in the glass.
With each attempt, she sampled the flavor in a solution of water, sugar, and citric acid.
On the morning of Halloween, a panel of eight tasters was ready to sample potential flavors of the future.
Ms. Lopez never hesitates to sample new flavors by taking a favorite dress or cashmere sweater, bleaching out the color and dying it to another vibrant hue.
PomWonderful is co-owned by Lynda and her husband, Stewart, and Lynda had gathered a team of employees to sample possible flavors for their latest Pom product: PomxCoffee, a "healthy" take on Frappucino-style bottled coffee drinks.
8 p.m. 10) MODERN TAPAS Sample new flavors at Boqueria (53 West 19th Street, 212-255-4160; www.boquerianyc.com), a tapas restaurant where the seats are the height of bar stools and the crowd doesn't mind being packed in.
Shoppers who were given fewer choices were more likely to sample more flavors and more likely to buy some jam, said Sheena Iyengar, an assistant professor at the Columbia University School of Business and a co-author of the study, the results of which were reported last year in the Journal of Personality and Social Psychology.
