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Still, Ms. Grafton has much the same reliability as Janet Evanovich, not to mention much the same readership.
Newsday will continue to publish quarterly economic reports under the Executive Edition name for the same readership, Mr. Schneider said.
National Lampoon.com, now twice nominated for a Webby Award in humor, reaches over a million readers a month -- the same readership the magazine had at its height.
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"There are too many books, and people are desperate for filtering devices," said Jeffrey Kittay, editor in chief of the new Lingua Franca Book Review, a semiannual offshoot of Lingua Franca magazine that courts the same academic readership.
All New Yorker writers face the same challenge — the readership includes some people who know nothing of the subject and others who know more than you do.
Some critics say Mr. Murdoch's London tabloids, The Sun and The News of the World, and rivals here that compete for the same scoop-hungry readership of millions, have set a grim and degrading standard of journalism that will not be missed.
Over the same period, the readership of Spanish-language daily newspapers has grown -- from 440,000 in 1990 (when there were 14 such publications) to 1.4 million in 2000 (when there were 34) to 1.8 million last year, according to the Latino Print Network.
Eugen Ruge's novel about East Berlin, a prizewinner and bestseller in Germany and translated into English by Anthea Bell, is unlikely to have the same impact on a readership with little investment in its revisionist project or weakness for Ostalgie.
Mr. Atkinson was quick to emphasize that he did not believe a stock offering would work for many other local newspapers, especially those that are not in wealthy areas like Sonoma County, or have the same kind of older readership with liberal leanings.
Though it is being called a national edition, it is intended primarily for a New York readership, with same-day delivery and a staff of eight people based in Manhattan.
The Journal now has the biggest circulation in the country, surpassing USA Today, which suffered an enormous 17.5% drop in readership over the same period.
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