"If we have to have the same brochures, the same dialogue word for word, as other Bikram studios, I find that stifling and robotic".
By the 1990s, the same brochures suddenly screamed, "Climb Everest, $65,000".
That same brochure pictures black, Hispanic and Asian mayors elsewhere, noting they were elected in nonpartisan systems, but never citing the role of demographics or personalities.
19 However the same brochure reports: "The geometric mean-fold increase from baseline levels in type-specific influenza virus antibody titers is reduced in the 75 mg oseltamivir group relative to the placebo group in this pool of studies, this difference being statistically significant at the 5% level" 19 (see also web extra).
In the same 2009/10 brochure which launched Crystal Ski Plus, a holiday in Andorra, at the resort of Arinsal, costs £140 less than its equivalent in Les Arcs.
My friend Phillip Kerr and I find it amusing how I can be described as 'Scottish' while he's referred to as 'British' in the same festival brochure, as we grew up about three miles from each other in Edinburgh, and both left that city in our teens, to go to London.
Women who declined to go for family planning services on the same day received a brochure as a take-home reference, highlighting information about the benefits of family planning for mother, father, baby, and for general family well-being.
Those who heard the lesson provided the correct answers more often than did those who read the same information in the brochure for 18 of the 20 questions asked (p <.001).
For this same reason, written psycho-educational brochures about depression or anxiety disorders were not handed-out.
This is why good sales people spend so much time following up on past clients, making repeat sales calls, sending postcard reminders, sending out brochures to the same people, going through their list of contacts to see who they haven't talked to in a while.
Lawyers should consider the brochure in the same way they would present a case.
