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By conducting a three-phased study, we identify how the elements of a website shape customers' salient beliefs.
These salient beliefs, in turn, determine the level of customers' satisfaction with the website.
Specifically, we argue that when retail websites are constructed to include several specific elements that appeal to the key salient beliefs of information quality, service quality, and system quality, retailers will increase customers' satisfaction with the online shopping process.
What Victoria Beckham chooses to wear to present her catwalk collection isn't just celebrity trivia, it's salient fashion news, because the designer's personal wardrobe, as featured in paparazzi pictures and gossip websites, underpins the Victoria Beckham brand.
How salient is race?
The most cognitively salient?
Color is [therefore] salient".
Some salient examples follow.
Salient success factors here?
Salient features of Romanian.
Two findings are salient.
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