Previous work on the cognitive salience of social contacts using network surveys has shown that such ties are subject to what has been referred as decay; this is the phenomenon whereby a person may nominate another as a cognitively salient contact at time t but fail to do so at time (t+1).
We measured the motivational salience of attractive faces using a standard key-press (i.e. effort-based) task in which participants can control the viewing duration for faces [ 6, 7].
But the study also showed that temporary abstention is much more common among women than men, in part because of the "lower salience of alcohol use to traditional feminine gender roles than to traditional masculine roles, making it easier for women than men to give up alcohol".
Salience was estimated using Smith's Salience Index (Smith 1993).
To characterize the emotional salience of the words used in the task, a preliminary study was conducted on a separate sample of 19 student volunteers, recruited similarly to participants in the study.
The importance of attentional loading on memory and reinforcement effects can be tested by varying the salience of the stimulus used for response-marking, vary the temporal relation between the response and the marking stimulus, and possibly also test response marking combined with reinforcer delay to explore the memory decay of the marked response [ 136].
Stakeholder salience is mapped using concentric circles identifying the integration of power, urgency and legitimacy (PUL) attributes from the stakeholder salience model (Mitchell et al., 1997).
Unfortunately, we can not obtain the implementation of the pitch salience function used in [31], so the fused objects for [31] are those used in this work.
If salience is used as a heuristic, then voter assessments of competence may actually reflect their assessment of the salience of an issue to a party.
The experiment comprised three conditions differing in the pairs of rewards and punishers used, to allow us to determine to what extent any differences in behavior were explained by the salience of the unconditioned stimuli (USs) used.
