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To Berlyne's ideas of surprise and incongruity, Loewenstein and Golman added importance, salience, and epiphany.
The goals of salience and emotive persuasion clearly didn't arrive with Tim Berners Lee or even Edward Bernays.
The perception of salience and refinement of a sense of self are hashed together like potatoes and gravy.
Several factors contribute to the salience and intensity of ethnic identities.
Northern Ireland has lost prominence in the UK affairs; its secretaries of state have small salience and not much to do.
An outfit called Demand Media now tests headlines for reader salience and cranks out thousands of articles and videos daily that it pays about $20 apiece for.
His sharp nose is of a salience and aquilinity that strongly suggest the Old Testament, as does his coarse, bristling brown beard.
Fig. 2 Stakeholder's salience and social issue management valence at the first critical time.
This mapping approach enables us to visualize how salience and valence positions change at critical times.
I decided to focus on advertising and promotion in order to enhance salience and generate awareness.
We formalise the relationship between salience and cognitive load revealed by empirical data.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com