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If you talk to retail people long enough, you hear a lot of sales jargon, much of it incomprehensible.
"Marketable," I remember saying, wrinkling my nose in distaste, "how can you talk about your personal interests in terms of sales jargon?
Be leery of tricky sales jargon.
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I'm not a bullshitter and I hate sales-y jargon and when a potential investor was giving me grief or not understanding the opportunity, I simply said, "No worries, I appreciate your time" and quickly removed them from my target list.
As a result of the summer that never was, some retailers have been left with a glut of stock to shift through clearance sales – in the jargon of Kingfisher chief executive Ian Cheshire, B&Q had taken the "necessary promotional action to clear horticultural stocks" in the UK.
By zeroing in on markets where demand exceeds supply, Pulte can command higher prices and log in higher "sales pace," industry jargon for turnover of inventory.
(As usual financial instruments used by con artist, financiers have changed, but the jargon and sales pitches for their "hanky-panky" --as Managing Directof of the IMF Christine Lagarde calls it--has not changed).
On Monday, a lawyer for the federal government, Malcolm L. Stewart, said the representatives, called "detailers" in industry jargon, were not sales representatives because they did not participate in sales but merely "set in motion a chain of events that will make those sales more likely to occur".
"Jargon," says James - who writes the world's most popular sales-oriented blog, "Sales Source on Inc.com," - "is a form of shorthand so that you can refer to something that would normally use a lot of words".
"At this point, we're keeping an eye on the DirecTV situation and the upfront market," he added, using industry jargon for the coming advertising sales.
The cosmetics industry sends its lotions and potions into the world in a cloud of pseudo-scientific jargon, even dressing up department-store sales clerks in outfits that look like laboratory coats.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com