He said it will include analytics, social media integration and point-of-sale integration for a small monthly fee.
No point of sale integration, no mail-in rebates or paper coupons, and discounts appear directly on the consumer's bank statement.
But Pirq's advantage over some of its competition in this space is that it doesn't require any additional hardware or tablets in the store, nor does it require point-of-sale integration.
Plink helps businesses draw new customers and increase loyalty with a system that requires no point-of-sale integration, hardware, staff training, or up-front fees, Plink told AllFacebook.
As we reported last week, PayPal is currently testing the mobile payments and point-of-sale integrations at Home Depot on a friends and family basis, in five stores.
When asked about the impact of PayPal point of sale integrations will have this year, Donahoe says the last year was about the planning process, this year will be getting the in-store integrations rolled out and next year will be about sale.
PayPal worked with mobile payments developer Accumulate on the technology as well as with startup Point, which was acquired by VeriFone earlier this year for over $1 billion, on the point of sale integrations.
PayPal is also looking to disrupt the mobile commerce and in-store payments experience, recently debuting point of sale integrations with Home Depot (with a number of other big box retail partnerships to come).
In addition to expansions on the merchants and banking side, the company also has plans to roll out its own cross-platform mobile applications in early 2013, around the time when the point-of-sale integrations begin to go live.
Of course, most major retailers don't have iPads at point-of-sale (well, yet?), but the system can be customized through Point-of-Sale integrations which could have a URL printed on receipts, for example, or could include codes emailed to customers after first collecting their information at checkout.
