"sales effect" is correct and usable in written English.
It is typically used to describe the impact or influence that a certain factor or event has on sales. Example: The new marketing campaign had a significant sales effect, resulting in a 20% increase in profits for the company.
Given enough historical data to calculate a coefficient of price elasticity, the sales effect of price cutting can be quantified, though with a good deal of trouble.
There can be two reasons for this, mathematical insensitivity and inadequacy or (against the manufacturer's own judgment) an absence of any sales effect to be discovered.
We provide generalizable and robust results on the causal sales effect of TV advertising based on the distribution of advertising elasticities for a large number of products (brands) in many categories.
A common problem in computing the advertising elasticity of a brand is that the mathematics, no matter how skillfully executed, may show a complete absence of sales effect attributable to the advertising.
Applying the authors' estimate of the displaced sales effect to Amazon's sales, it appears that only about 16percentt of the used book sales directly cannibalized new book sales, suggesting that Amazon's used-book market added $63.2 million to its profits.
When will we be able to measure the sales effect?
Prior studies have provided examples of very large sales effects of special displays.
Therefore, multiple earned media produce combined sales effects greater than those resulting from the sum of their parts.
Government restrictions of hours for alcohol sales effected in April were equally unpopular with the drinking classes.
Results of an empirical study in the domain of cars confirm that all three perspectives of design newness have different and significant sales effects.
It is strikingly obvious from the table that, despite the small sales effects of the extra advertising, this volume produced good profit increases in most cases.
