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Google, Amazon, Samsung and even Tesco are vying to grab a big slice of the sales action – a market long dominated by the Apple iPad.
According to Bloomberg, if a movie reaches $1bn at the box office, associated merchandise sales (action figures, lunch boxes,T-shirts, Darth Vader Colour Change Lightsabers and so on) will average between $250m and $300m.
It's a terrain that operators have always thought to be theirs by default, a way for them to create closer ties with their customers, and get a cut of the sales action for mobile content.
There's a reason "Marvel's The Avengers" has dialed up more than $1 billion in ticket sales: Action is great.
Record dealers began describing the album as "equal in sales action to some of the early Presley disks" and, after moving 400,000 copies of the single, influential Atlanta record distributor Gwen Kestler told Billboard magazine that "the record is so hot in her district that people who don't even own record players are buying it".
Staying within that single dashboard, each time you complete a sales action, such as making a follow-up call or sending over a proposal, you're prompted to decide what's next and when.
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In the months after the Lehman Brothers crash, most of the short-sale action was in the boroughs outside of Manhattan and in the suburbs.
The Democratic former law professor is trouncing the ex-pilot in sales of action figures.
Wells Fargo also said that it had no plans to temporarily freeze foreclosure sales, an action previously taken by its rivals Bank of America and GMAC.
According to a report from the US entertainment company Delaware North, 100 hours of GoPro video are uploaded on to YouTube every minute, and sales of action cameras are growing at 50% a year.
Fifteen years on, the online marketing of art, particularly by auction houses, is becoming more and more sophisticated – Sotheby's has just launched an app on Apple TV to show experts expounding and sales in action – and artists' prices have become public through subscription databases.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com