"Not scale for scale's sake, but scale to help the biggest brands and biggest agencies as social becomes more important, more measured, and more measurable".
We flew to Tokyo the day after Boxing Day, and stayed with a family in rural Japan, eating sushi with them each day and trying to communicate with gesticulations and props – sake seemed to help the conversations somewhat.
This quality of particularity is central to the architects' work: they are not perfectionist for its own sake, but to help buildings be exactly what they want them to be.
But the plan would not count Social Security savings toward the overall deficit-reduction goal that Mr. Obama set for fiscal year 2015, reflecting the chairmen's sensitivity to liberal critics who have complained that Social Security should be fixed only for its own sake, not to help balance the nation's books.
"You also have to devote a significant amount of time to your child that's still alive, and maintain a sense of a new normality - for his sake - to help him get through this.
Give without a hidden agenda, and always be transparent about serving for serving's sake or serving to help make your idea happen.
But it'll be better for your own sanity and happiness and for the sake of trying to help the other person find their way to healing if you don't harbor grudges, build up a big defense wall and try to take them down.
Eleanor Roosevelt, by contrast, took pleasure in her work for work's sake, using her power to help those less fortunate.
In a televised address, Mr. Nepal said he was stepping down "for the sake of consensus" and to help end the country's political stalemate.
It seemed to be an inadvertent recognition that he was fighting for the sake of it, not to help the country get past some of the hideous problems left by the man McCain failed to stop in 2000.
