"The automakers have discovered that safety sells, and they're creating more types of advanced safety systems that they're using as sales points," said Rik Paul, the automotive editor of Consumer Reports.
The six-month waiting list in the United States for the Volvo XC90 sports-utility vehicle from Ford's prestige automobile group, which comes equipped with all the latest anti-rollover safety features, is a testament to the new marketing mantra that safety sells.Safety has always been part of the selling message.
In short, even moderate safety sells.
(To read more about how safe Volvo's cars are, read "Safety Sells" from June 17 , 2002.
As PCL is a biodegradable, biocompatible biomaterial with a record of clinical safety (Sell et al. 2010), the scaffold sheet should not promote an adverse inflammatory response when implanted in vivo.
Better yet for Honda, safety is selling well in today's depressed auto market.
I spent the next few years earning my safety by selling drugs, running gambling tickets, collecting debts, preying on the weak (it didn't matter if they were white, black, or brown), and going to war over some minor perceived disrespect or five-dollar debt.
As cars with such safety features sell equally well on both sides of the Atlantic, Americans would seem to have no objection to surrendering control to an autonomous system if it saves lives, especially their own.
The app contains links to home safety products sold on Amazon.com.
Using the environment or safety to sell cars is hardly a fresh marketing idea in the auto industry, but that doesn't mean it won't work.
