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The safe, stock answer to the usual question at the mid-point of the summer transfer window – which club is doing the best business?
Throw in a couple of hot products and Pepsi Bottling looks to be, if not recession-proof, a very safe stock for uncertain times.
This is a plodding, safe stock with a big dividend and a tendency to beat the market only when the market is falling apart.
Of course, there's no such thing as a "safe" stock, but the idea behind a defensive-stock strategy is that some stocks are better positioned to hold up well even if the economy contracts.
Braathens Rederi sold the sister company Braathens Helikopter to Helkopter Service for NOK 225 million on 30 September 1993, and the money was used to buy Braathens SAFE stock.
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Investors have been buying safe stocks in the consumer sector and getting out of financials.
The search for safe stocks has led investors to companies that do well even in a tough economy, like Johnson & Johnson and Procter & Gamble.
By living frugally, Peter and Elsa managed to put away a few dollars every month, investing in what they considered to be safe stocks.
Back at the start of the year, when investors were fearing a re-run of the Great Depression, many opted for "safe" stocks, those with sound balance sheets, proven business models and the rest.But the rally has been led by the weakest stocks.
It will also map out new areas of common concern, from the war on terrorism and the combating of proliferation to deeper co-operation in making safe stocks of nuclear, chemical and biological arms and the integration of Russia into the global economy.The same new agenda was also behind the American-led decision to set up a new NATO-Russia council.
He never vowed to buy safe stocks, though.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com