Exact(2)
As more and more professional content makes its way onto the Web, the more "safe" inventory there will be for those brand advertisers.
Setting KPIs that incentivise agencies to purchase cheap inventory can increase the risk of exposing advertisers to non-brand safe inventory or fraud by 3-5 times compared to the higher cost ranges.
Similar(58)
A BrightRoll spokesperson told me that the company uses Veenome's technology to classify video content, and that the startup is "one of many companies BrightRoll partners with to ensure brand-safe inventory to our clients".
The thinking is that advertisers are willing to pay higher CPMs for safe video inventory on what they deem to be high-quality sites.
We utilized the so-called Safe-Range-Inventory (SRI), a multidimensional assessment tool for capturing multi-facets of subjective range safety assessments.
The Safe-Range-Inventory (SRI) was constructed in order to help public authorities to improve the charging infrastructures for electric vehicles [1; 10.1016/j.trf.2017.04.011].
These were accompanied by other, less routine procedures, such as registering scheduled vacations (for home-based providers) and bi-annual shelter-in-place drills in the wake of Hurricane Sandy (in addition to regular fire drills) that required setting up beds, calling all emergency numbers, bringing children to a safe location, and inventory review of emergency supplies.
"It's a war zone, it's a big fat war zone," said Michelle Bacarisse, 42, as she and her mother, Norma, waited for word that it was safe to rescue their inventory of handmade quilts and other crafts from the Thistle, a store they opened here last fall.
While inherently safe plant design limits inventories of hazardous substances, inherently safe operation ensures that the number of individuals at risk is minimized.
On 18 February 2011, Marine Commandant General James Amos indicated MV-22s deployed to Afghanistan had surpassed 100,000 flight hours and were noted as "the safest airplane, or close to the safest airplane" in the Marine Corps inventory.
… That inventory included a safe that contained a scale and a dish, a duffel bag that had bandages in it, a Blackberry, three iPads, an iPhone and some clothing and shoes.
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