Volkswagen ran a memorable award-winning ad campaign called "Safe Happens" for two 2007 cars, the Jetta and Passat.
"While some did not care for the ad," the statement read, "we hope it served to begin a dialogue to make safe happen for children everywhere".
"While some did not care for the ad, we hope it served to begin a dialog to make safe happen for children everywhere," the company said on its website.
I'd gratefully swipe the whole lot into my large sports bag, and if the safe happened to be open (it's amazing how regular folks who want to make sure that they get home on time do silly things, like breaking their own security protocol) I'd have a quick look in there, too. .
I'd gratefully swipe the whole lot into my large sports bag and if the safe happened to be open (it's amazing how regular folks who want to make sure that they get home on time do silly things, like breaking their own security protocol) I'd have a quick nosey in there too. .
Nationwide Nationwide has a public-service program called "Make Safe Happen," through which the company provides information to parents on how to help prevent household accidents that put children in danger.
Having coordinated a series of 'Safe Happens' commercials for Volkswagen in the States, which contain shockingly abrupt collision scenes in which the passengers survive, mixing danger and safety is obviously his forte.
Additional file 1: Make Safe Happen app video.
Focus group participants and home visit participants will not be randomized, although all focus group and home visit participants will receive the Make Safe Happen app intervention.
The development of the Make Safe Happen app was made possible by funding from Nationwide Children's Hospital Foundation's Innovation Fund and Nationwide Mutual Insurance.
The Make Safe Happen app content and messaging was developed by utilizing principles, concepts, and constructs from the Precaution Adoption Process Model and the Theory of Reasoned Action (National Cancer Institute 2005) to reflect stage-based nature of safety action adoption and behavioral intentions associated with safety device installation and behaviors.
