Look, I'm no advertising critic (or am I…), but I can't help but feel that if Ashley Madison wanted to push for gender equality and appeal to women more, it could have done a better job than airing three adverts all centering around the basic premise of "sad man is made happy by attractive girl".
"Beautiful People" is a sad case of a nifty premise gone desperately wrong.
What may seem like an outrageous premise turns into a sad and moving tale that you won't soon forget.
If advice by the National Institute for Health and Care Excellence (Nice) to ban smoking on hospital premises is followed, these sad shelters will be gone.
Ideally the last joke, or punchline, should be the best but the sad fact is there are more premises than punchlines.
For any sad person who isn't aware of the premise of Shark Tank: A group of self-made millionaires and billionaire investors hear pitches from small business owners who are looking for money to grow or save their companies.
Once you've gone along with this premise I think it's a terribly sad situation for our health services as a whole.
Premise: In this fifth season of "BoJack Horseman," the sad horse-man gets a new acting gig for a Netflix-esque streaming company.
The premise of the piece is that, while it would be sad for the DIA to lose its collection, the public would be well served if its collection found its way into more popular institutions.
The sad truth of the last two two-term Republican presidents is that their economic premise, the key part of their economic game plan, simply has not done what it's supposed to do.
