JAMES DAUNT, the managing director of Waterstones, once described Amazon as a "ruthless moneymaking devil".
In May, Waterstones startled observers by climbing into bed with Amazon, which means that personal shoppers can now buy ebooks from Amazon courtesy of Waterstones' internet connection, despite chief executive James Daunt's earlier view that the online retail giant was a "ruthless moneymaking devil".
And he is up for a fight, recently describing Amazon as a "ruthless, money-making devil".
Daunt, approaching 50, has described Amazon as "a ruthless money-making devil".
Last year, in a series of interviews, Daunt spoke of Amazon as the "enemy" and "a ruthless, money-making devil".
Its managing director James Daunt, who once described the website as a "ruthless, money-making devil", struck a more positive note, calling the new venture an "exciting prospect".
In the run up to Christmas, James Daunt, the chief executive of Waterstones – which had only been sold by HMV months earlier – delivered a vicious attack on Amazon, describing it as "a ruthless, money-making devil" and "the consumer's enemy".
Instead of teaming up with Barnes and Noble to cast out the "ruthless money-making devil" Amazon, a tired-looking James Daunt has pulled up a chair and supped with him, striking a deal to "launch new e-reading services and offer Kindle digital devices through its UK shops".
Waterstones' MD James Daunt at one time was very outspoken about Amazon, calling it a "ruthless, money-making devil" once in an interview.
After previously describing Amazon as "a ruthless, money-making devil", Waterstones's managing director, James Daunt, announced in May that he was teaming up with the US internet store and would sell and promote its Kindle tablets and e-readers in the UK's premier book chain.
