D'Agata's original paragraphs appear in chunks at the center of the pages, and their exchanges on the disputed facts in question appear in the marginal running text.
The Rangers took things a step further by choreographing the action: they had plotted out a game, recorded it, and keyed in dialogue that appeared as running text.
"You can see this getting out of hand," said Les Borsai, an artist manager and co-owner of Modern Mobile Marketing, one of the companies that run text promotions.
Another innovative database is at Brigham Young University, where Mark Davies, a professor of linguistics, has amassed a collection, the Corpus of Contemporary American English, 1990-2011, containing millions of words of running text from articles, transcripts of conversations, and other sources.
So if Jack Matthew Foxx) is in the middle of a confrontation with Ben Michaell Emerson, Mr. Bensonn said, the running text commentary may explain that this is not Jack's first encounter with Ben, or that Ben was first known as Henry Gale.
In the last month the content side of its operation was wound down to focus on its youth marketing business, running text message campaigns with top brands including Adidas, Mars, Barclays and Sky.
The service, available to Verizon Get It Now customers for $3.99 a month, provides baseball-game broadcasts in which tiny icons move around a color diamond while a box score and running text provide real-time updates on the game.
If necessary, explain that a news ticker, usually found at the bottom of the television screen on news channels, is running text with news tidbits, weather advisories, sports scores or other types of information.
"No users have been requesting that we run text ads," he replied, as if that were a perfectly sensible answer.
John now proposed to drop the appendix and to paraphrase rather than quot the product policy in the running text.
