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Or it could mean running sentiment analysis across social media and offering customers free coupons for goods based on what they purchased from you before, as a response to something unearthed in that analysis.
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For example, a business user can run a sentiment algorithm on Twitter, correlate it with the stock market, and visualize the resulting pattern.
Wildfire Interactive's Storyteller app for Facebook Pages asks users questions and turns their answers into Sponsored Stories ads, but responses are run through sentiment analysis and negative responses get filtered out.
At the end of the Second World War, with anti-German sentiment running high, Yugoslavia expelled around fifteen thousand Gottscheers.
There is a thread of this sentiment running through the lives of every person on a low income.
Fund-raisers nationwide point to the powerful anti-Bush sentiment running through the party that is manifesting itself through money.
Particularly striking was the current of patriotic sentiment running through the museum's mix of action-adventure and history.
But, with anti-immigrant sentiment running high across the Continent, they spoke more about tightening border controls and mounting a military campaign against traffickers.
Yet with nationalist sentiment running high in Vietnam, some prominent Vietnamese intellectuals and politicians are urging Mr Dung, who represents a loosely pro-Western faction of the party, to be even more assertive.
Now there's a widely supported moratorium on new imports of genetically modified foods in Europe and a very similar sentiment running through the middle of America.
An allied attack on Iran's nukes would spontaneously ignite just such instability with Islamic street sentiment running high in favor of Iran.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com