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Still, the cancellation of "The Runner" -- a show produced by the actors Ben Affleck and Matt Damon that ABC had confidently forecast would be the next phenomenon in the reality trend -- follows a month of some notably poor ratings for other entries in what the networks have labeled "alternative programming," which includes both reality show and game shows.
"The Runner," a reality show in which television audiences tracked down an elusive contestant as he traveled across the country, was planned for ABC but dropped because its use of false identities and subterfuge seemed too fraught after Sept. 11.
But the company hasn't decided what to do with The Runner a reality show it was also set to make with Burnett.
Scott Gimple will return as the series show runner — a role the show's long-time writer took on this season.
The biggest doubts surround "The Runner" on ABC, a show that at one time held the promise of becoming an overwhelming phenomenon on the order of "Survivor".
In "The Runner," a reality-television show that ABC will introduce in September, the central figure will try to cross the country undetected, completing a series of tasks in pursuit of a $1 million prize.
In some cases a show runner is inseparable from the voice of a series.
"I remember a show runner at 'Law & Order' giving me eight hours of notes.
"He's a show runner," Mr. Hyman said with an amused sigh.
"The only thing I can do as a show runner is to do nothing," Mr. Ryan wrote.
In television parlance, I had become a "show runner" — only the show I was running was called College Essay Solutions, the name I had given my new business.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com