Sentence examples for run the trend from inspiring English sources

Novelist Naomi Alderman is well placed to comment, as she also creates video games, most notably the top-selling Zombies, Run! "The trend towards long books is a fascinating counterpoint to the suggestion that we're all becoming iPhone-junkies, with minuscule attention spans, twitchily unable to concentrate on anything longer than a tweet," she told BBC Culture.

Yes, publishers are eager to capitalize on the last big hit by running the trend into the ground, but that's not a good thing.

What do you think: Have they nailed the food truck concept, or are they running the trend right off the road?

At least that is the opinion of Marian Salzman and Ira Matathia, who run the Intelligence Factory, the trend-spotting arm of Young & Rubicam, the advertising agency.

But he added he is perfectly willing to run with the trend.

It would also run against the trend: men's tournaments have been phasing out best-of-fives in attempt to prevent injuries caused by wear and tear.

According to Lidewij Edelkoort, the fashion predictions guru who runs the company Trend Union, Miyake is the past, present and future of fashion.

But such complexity runs against the trend – for reasons mainly economic, but also influenced by TV and cinema – towards 90-minute plays with three characters.

Ronnie Bond, who created some of Britain's best-loved ones, including Cadbury's Flake's "crumbliest, flakiest, milk chocolate" (still running, against the trend, after 30 years), used to write five jingles a week.

The true stand-out designers of the week were the ones who didn't run with the trends and dared to carve out their own unique take.

When he gave up his ad-hoc CD archiving system, Pelt chose to run the Trend Micro Message Archiver on a Windows Server 2003 box in his office.