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"We'd love to find a way to create schedules," Mr. Davis says, meaning defined times for the spots to run, "instead of relying on run of schedule," which means the spots appear at the discretion of the station, channel or network.
And the television part of the campaign is being upgraded, Mr. Furse says, going from 15-second spots that were bought on a "run of schedule" basis on local stations to mostly 30-second spots with "more fixed positions, more prime time".
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I'm running ahead of schedule!
They know they are running out of schedule.
So far, we are running ahead of schedule on the October build.
By the end of the wake itself, they may be wishing Binew's illness were running ahead of schedule.
They are so focussed on building things "step-by-step" that Morales worries they might be running ahead of schedule.
Hester said RSA was running ahead of schedule with its drive to cut costs by £250m by 2017.
NASCAR, the racing monolith that tries so hard to set the pace, has announced that its Car of Tomorrow program is running ahead of schedule.
As recently as July, DuPont increased its earnings expectations as cost cutting appeared to be running ahead of schedule and sales were up.
The $25 billion national mortgage settlement, intended to help homeowners affected by the housing crisis, appears to be running ahead of schedule, according to a new report by the monitor of the program.
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