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The chief thing is to run an item or two against the grain of the readership.
Three days before, a radio show had run an item in which an imam repeated allegations that the polio vaccine was a western plot to sterilise Muslims.
Later that year, Jobson travelled with Prince Charles and Diana to Korea, and told the press secretary that, unless he disclosed the itinerary for the next joint tour, he'd run an item saying that they were splitting up.
Indeed, we couldn't run an item about him without resurrecting a Lost in Showbiz favourite: the auto-parodic GQ interview that permitted Shia to construct arguably the most hilariously studied origins story in contemporary Hollywood.
She told me that while the paper would have liked to have pursued the background to the story, they didn't have the time or money, and that even the BBC with all its resources had tried and failed to run an item on Joyce.
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(Liberation ran an item about Pierre's illness last week, but didn't mention the jet).
On Apr. 12th, the Herald Tribune ran an item that read, "Positively the last cute story about Grace Kelly".
And when "Sweet Smell of Success" came out, Winchell ran an item suggesting that Lehman's marriage was unraveling.
A few small blogs mentioned the pan last fall, and then Boingboing, a popular blog that often touts gadgets, ran an item last month.
The erroneous print-edition headlines swiftly became fodder for ridicule; the online news site Coconuts Media ran an item chiding the media for "killing" Veloso.
Last evening, BBC1's The One Show ran an item about the 1950s libel action against the Daily Mirror by Liberace (think Elton John crossed with Alan Carr… only camper).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com