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"rub in" is a correct and commonly used phrase in written English.
It means to apply pressure or work something into a surface by rubbing it with your hands or an object. Example: After applying the lotion, make sure to rub it in well to ensure it fully absorbs into the skin. Here, "rub in" is used to describe the action of working the lotion into the skin by rubbing it in.
Dictionary
rub in
verb
To apply by rubbing.
Exact(57)
"Rub in some meat tenderizer".
You fix lunch, rub in skin cream.
Rub in lemon rind and thyme leaves.
"You don't want to rub in things.
Rub in the butter until mixture resembles coarse meal.
Rub in the cold butter until the mixture resembles breadcrumbs.
Rub in the butter until it looks like biscuit crumbs.
Rub in the butter and slowly add the water.
Similar(3)
No specific rub-in instructions were given.
Each rub-in technique was evaluated for untreated skin areas.
No instructions were given regarding rub-in technique.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com