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Major retailers all talked of booming December sales and a lacklustre October and November, which spooked many into an early round of discounting.
They did well into January, but then the retail sales numbers came out, and that caused another round of discounting.
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In fact, the popularity of Etihad's online booking glitch among Travel Noire followers caught the eye of higher ups from the airline company who eventually reached out to TN to collaborate on another round of discounted fares.
And just as sales slowed a bit in recent weeks, Detroit's Big Three all reacted quickly with another round of discount financing promotions.
Or consider the continuous round of discounts and rebates that General Motors — a company that lost $8.6 billion last year — has been offering to customers.
Another round of discounts are likely from Advanced Micro Devices in its price war with rival Intel, a move that could further erode earnings of the semiconductor maker.
So you missed the first round of deeply discounted tickets to Disrupt Berlin 2017?
The reason is fear of discounting.
The role of discounting.
The role of discounting and the effect of different discount rates.
Nevertheless, other models of discounting behavior also show strong discounting of future events [ 17].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com