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Assignments for direct and interactive marketing are unchanged; FCBi, the interactive unit of Foote, Cone, will remain on the roster, handling campaigns with spending estimated at $75 million for Hewlett-Packard alliances with companies like AOL Time Warner and Yahoo.
The decision came after a monthlong review that had been narrowed to BETC Euro RSCG and the three Paris-based French agencies that had been on the France Télécom roster handling brands that will be discontinued by the end of the year to focus on the Orange name.
Similar(58)
Even so, it will be very interesting to see how its youthful roster handles the immense pressure of the one-and-done format.
Publicis in Mid America is already a Sara Lee roster agency, handling the account of the Sara Lee Bakery Group.
FCB Chicago is a longtime Kraft roster agency, handling other brands like Stove Top mixes and Tombstone pizza.
DishLatino, part of Dish Network Corporation, Englewood, Colo., added Marca, Miami, part of Marc USA, to its agency roster to handle assignments for the Hispanic market in the United States.
MPG is being added to the Philips media agency roster to handle the Philips consumer lifestyle businesses, which include consumer electronics, in France, Southern Europe, North America and South America.
The Guinness unit of Diageo is seeking to consolidate the advertising account for the Guinness stout brand around the world by naming one of two agencies on the Guinness roster to handle that task.
Penney, which spends about $1.3 billion a year on advertising, also recently added the New York office of Mother to its roster, to handle unspecified projects, and changed public relations agencies, hiring PMK-BNC, part of the Interpublic Group of Companies, after working with M. Booth & Associates.
This is the second realignment of agency assignments by I.B.M. in a month, coming after the company consolidated its public relations agency roster, to handle tasks for its $40 million to $60 million account, at offices of three agencies: Magnet Communications, part of Havas; One Blue, a unit of the Omnicom Group; and Text 100 International, part of the OneMonday Group.
If more people book for a certain day the system automatically adds tour guides to the roster to handle the overflow.
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