Mr Brown has Fleet Street and TV rolling news monitoring every word.
It started with a slot called Breaking The Set where an edgy looking young presenter bellowed phrases like "BRAINWASH UPDATE!" (it was like the rolling news equivalent of The Word) while the editorial line appears to have consisted of little more than two raised middle fingers pointing due west.
"He was almost rolling the words off the screen before she even said them!" Carofalo recalled.
As you read you find yourself rolling the words around in your mouth.
"Sourdough wars," he said, rolling the words round his mouth experimentally.
"Sometimes, you get rolling and words come out, and you don't even realize you're saying it.
Then in a theatrical whisper, rolling the words around his mouth like a lottery-ball dispenser, Brydon admonishes himself: "That's a great start.
Thus we hypermoderns may revel in the twin pleasures of using technologically enhanced drug-delivery systems while rolling novel words around on our unscorched tongues.
"But I don't know what that means – West Sussex," he says, rolling the words with pleasure on his tongue, his lingering North Carolina accent rendering them even more foreign-sounding.
After five verses of rolling said words around, he moves on".
Cascades of words, cataracts of words, great rolling tsunamis of words--all spoken for the purpose not of enlightening or entertaining, or even tricking, the public, but of persuading it, by any verbal means necessary including enlightenment, entertainment, and trickery, if that's what it takes), to vote the right way in November..
