roll out a feature

USAGE SUMMARY

The phrase "roll out a feature" is correct and usable in written English.
It is typically used in the context of software development or product management to describe the process of launching or making a new feature available to users. Example: "The team is excited to roll out a feature that will enhance user experience and improve functionality."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

5 human-written examples

Joan Broughton, Recreational Equipment's vice president for multichannel programs, said the REI.com Web site, which accounts for 11percentt of the company's sales, would soon roll out a feature that identifies visitors' geographic locations, displaying different merchandise to suit them.

The New York Times

Specifically, Stride will soon roll out a feature that will lets users add, edit and remove certain steps of the sales flow process to better fit their flow.

TechCrunch

Currently, all plans shared on Plancast are public, but soon they will roll out a feature to allow you to share certain plans just with select friends, we're told.

TechCrunch

In the next month or so, the site plans to roll out a feature to both its website and the iPhone application that will use this attention data to enhance the "Discover page" (the section of the app that presents you with recent stories), so that you don't have to wait til the end of the week to get smarter recommendations.

TechCrunch

This makes Trans Week of Remembrance a strange time to roll out a feature that makes trans people more visible.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

Spotify launched a special Dr Martin Luther King-themed playlist, and Uber rolled out a feature that transformed the car icons to peace signs and pushed users to take "1 minute to reflect on gun violence" while waiting for their ride.

The Guardian

Last year, the German startup behind the service rolled out a feature that let anyone create an online store, quickly and easily.

TechCrunch

In early January, Amazon rolled out a feature that allows Kindle users to lend books to another Kindle user a for 14 day period.

TechCrunch

For example, earlier this week, it rolled out a feature that lets you click a link on a Foursquare check-in posted on Facebook to add the venue to your to-do list.

TechCrunch

The addition is an expansion through Reserve with Google, which rolled out a feature last year to book wellness and fitness classes right from a business listing within Search and Maps.

TechCrunch

But now the startup has quietly rolled out a feature called "Sneak into the House" which lets you open the app without sending that pesky notification to your friends.

TechCrunch

Expert writing Tips

Best practice

To emphasize speed of deployment, consider alternatives like "launch" or "deploy" instead of "roll out".

Common error

Avoid using "roll out a feature" in highly formal or academic writing. Opt for more precise terms like "implement", "introduce", or "deploy" depending on the specific context.

Linguistic Context

The phrase "roll out a feature" functions as a verb phrase describing the action of introducing or launching a new function or capability within a product or service. As confirmed by Ludwig AI, this is a grammatically correct and usable expression.

Expression frequency: Uncommon

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Academia

0%

Ludwig's WRAP-UP

In summary, "roll out a feature" is a grammatically correct verb phrase used to describe the introduction of a new function to a product or service, typically in the technology sector. It suggests a gradual deployment, often with phased releases. As Ludwig AI confirms, the phrase is commonly found in news and media contexts. While the phrase is accurate and acceptable, alternative terms such as "launch a functionality" or "implement a feature" may be more appropriate in highly formal settings. Ensure the register aligns with your writing context to prevent overuse in formal writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

make a feature available

Directly states the action of enabling a feature for use.

launch a functionality

Focuses on the technical aspect of making a new functionality available.

introduce a capability

Emphasizes adding a new capability to a system or product.

implement a feature

Stresses the action of putting a feature into effect or use.

deploy a function

Highlights the deployment or release of a specific function.

release an update

Refers to making a new version or update available to the public.

unveil a function

Implies a formal or grand reveal of a new function.

present a feature

Suggests a formal presentation or demonstration of a new feature.

bring out a feature

Indicates the act of releasing or launching something new.

ship a feature

Informal term, usually implies delivering a feature within a software release.

FAQs

What does it mean to "roll out a feature"?

To "roll out a feature" means to gradually introduce a new function or capability to a product or service, often in phases, to monitor its performance and gather user feedback.

What can I say instead of "roll out a feature"?

You can use alternatives like "launch a functionality", "implement a feature", or "deploy a function" depending on the context.

Is "roll out a feature" the same as "launch a feature"?

While similar, "roll out a feature" often implies a phased release, whereas "launch a feature" suggests a more immediate and complete release.

When is it appropriate to use "roll out a feature" in writing?

It's appropriate in business, news media, and technology contexts when describing the introduction of new software or product capabilities. Avoid it in very formal academic contexts.