Sentence examples for role of brand from inspiring English sources

Based on what Interbrand believes are the three key aspects that contribute to a brand's value -- "the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company" -- below are the top 11 brands in the world, according to Interbrand.

The dedicated workforce of mainly women fulfils the dual role of brand ambassador and product deliverer.

The results of the study supported the "amplifying" perspective by providing evidence of the negative role of brand equity during a crisis.

In the end, the fundamental role of brand in museums is not to dumb down, but to help scholarship reach more people.

For example, eliminating food packaging and moving to reusable packaging would require huge upheaval in terms of supply chain logistics, supermarket structure, role of brand and marketing professionals and consumer behaviour.

David and Brooklyn were in suits and ties for the occasion, while the younger boys were in Burberry trenchcoats, showing an admirable understanding of the role of brand ambassador.

Andrew Gangestad brought his sturdy bass voice to the role of Brander.

But what does this mean for students and the role of branding in higher education in general?

MIT Sloan Professor Duncan Simester discusses the customer evaluation process of products and services, as well the role of branding in the consumer decision process, and how customers make trade-offs.

Many brands have been around for more than a century, but the past two decades have seen many more displaced by new global names, such as Microsoft and Nokia.Now a change is taking place in the role of brands.

Some may feel queasy at this blurring of editorial and advertising but Elek insists: "Young people are more open-minded about the role of brands in the provision of entertainment and digital experiences.