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The last thing they should do is overreact to the A-Rod money grab by trying too hard to replace him.
In the 15th century, the Portuguese took examples of the copper-rod money used in Angola to Europe to be duplicated.
With A-Rod, money is always part of the story.
Another equally important reason why power over the measuring rod of money translates into real world power is the fact that money itself is such a power.
If we agree that the measuring rod of money is an important source of the power of economics, what is it that money does besides offering precision in measurement?
For instance, Ronald Coase argued in a comparison between economics and its "contiguous disciplines" that "the great advantage which economics has possessed is that it is able to use the measuring rod of money".
There is A-Rod's money -- and nothing for anyone else, like Andres Galarraga, who just signed a one-year deal with the Rangers for $6.25 million.
Since many fly fishers have the kind of tackle-buying habits that call for a new 12-step program (my name is Bill, and I own 37 fly rods), the money is there.
A keep-up-with-the-Joneses mentality is part of the problem, especially for athletes who don't make A-Rod-level money but might still feel compelled to have the same expensive cars and houses that their superstar teammates enjoy.
I buy fly rods with money back no-questions-asked guarantees.
Better yet for the manufacturers, they don't have to deal with support costs on a lot of these boxes because the gamers gleefully break their warranties in pursuit of the most tricked-out, custom hot-rod-PC money can buy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com