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However, investment banks believe robust companies with well-known brands can still attract investors if they list on the stock market.
Let's await the follow-up; if such research turns out to be robust, companies may have to evaluate the problem of not only attracting new talent and keeping it, but getting it into the upper ranks.
In Silicon Valley, where job hopping is a way of life and even robust companies regularly lose workers to start-ups dangling chances at instant wealth, a stock meltdown like Calico's might seem a recipe for disaster, prompting top employees to flee and crippling morale among those who remain.
Another area that is "very robust": companies looking at or already involved in global investment.
To make them truly robust, companies like MindTouch are building services that use the interaction data to weight answers based on what is most helpful.
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In her report on A.I.G., Ms. Schroeder depicts a robust company poised for further growth.
"BAE Systems is a strong, independent and financially robust company that is successfully implementing its strategy," he added.
The e-mail advertisements for UniverCell Holdings said that it was a "robust company" that rents cellular phones and had "7.5percentt of the business market, 7.8percentt of the leisure market and 15percentt of the student market overseas".
The SMMT chief executive, Mike Hawes, said: "These figures mark an encouraging start to the year after a very strong 2014, with a strikingly robust company car market as businesses take advantage of the attractive finance offers currently available.
In some cases, Twitter bought the services that were most useful to them — like Trendrr and Blue Fin Labs, two social media analytics firms — and that would make it a rounder and more robust company over all.
It's questionable whether Myspace would ever have lasted or what it might have needed to transform into a properly robust company for the long haul, and it's fair comment to say the Myspace founders did a great job dressing up the site to sell.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com