I can testify that, like all good things French, simply getting out a one-day Velib' ticket at a roadside machine involves a Kafkaesque bureaucratic nightmare of special codes, endless button-pressing and loud swearing.
Also notable: Robert Redford's "Conspirator" (Roadside Attractions) sold $3.9 million in tickets in limited release.
The monthly fee also includes the MobileCierge service, a call center with real humans on staff who can help with restaurant reservations, buying tickets and potentially summon roadside assistance or locate a doctor.
If that seems a bit steep, the £6 Owl's Nest Ticket gives you a "quick pit-stop at a roadside bar, with potential to turn into a full on mind-bending, backwards-talking experience".
But that film, "Roadside Romeo," made for an estimated $3.5 million, sold only about $3.5 million worth of tickets.
"If those people were buying tickets, it would have made a million dollars," said Howard Cohen, a co-president of Roadside Attractions.
