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Discover Ludwig"rival product" is correct and can be used in written English.
You can use it to refer to a product that competes with another in the same marketplace, or that is similar in nature but produced by a different manufacturer. For example: "The company's new product line is expected to challenge rival products in the marketplace."
Exact(60)
Switching to a rival product was difficult and expensive.
General Electric had a rival product called Pyranol.
Danone's rival product, Actimel, launched with a more aggressive marketing push, is doing much better.
Sony also showed off the more polished version of their rival product, Project Morpheus.
Shire's rival product is being reviewed by the US Food and Drug Administration.
Costing less money than a rival product is a good thing, but signaling 'I'm Cheap!' is not".
The lawsuit cites Microsoft documents that suggest the engineers gathered intelligence to help Microsoft develop a rival product.
The latest bargain spotted by aficionados is a £2 lipstick that bears comparison with a rival product costing £17.50.
The F.D.A. approved Guidant's device on Sept. 30, 1999 -- the day a rival product also received approval.
BlackBerry seems to have been in decline for what seems like forever, even though the rival product that started the erosion, the iPhone, dates only to 2007.
This week Switzerland's Novartis announced that it had won European approval for its swine-flu vaccine and France's Sanofi Pasteur delivered the first cases of its rival product.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com