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Rival Marks & Spencer has fallen in sympathy, down 5.7p at 429.6p while Primark owner Associated British Foods is 27p lower at £32.49.
The confidence of John Lewis that it will surpass £500m in web sales this year is significant because rival Marks & Spencer is expected to beat the same online target in 2010-11.
Its trading update follows yesterday's announcement that boss Marc Bolland is to defect to rival Marks & Spencer early next year.
The news sent its shares down 260p to £66.05 while rival Marks & Spencer fell 10.8p to 404.6p.
By comparison, its fierce rival Marks & Spencer said it would offer the same pay to staff under 25 as those over 25.
The grim picture it painted of high street trading conditions also weighed on the fortunes of rival Marks & Spencer, whose shares were pulled down 2.6%.
Similar(47)
Before that, however, it spent an entire millennium in competition with a rival mark.
For brands, a boost in sales and the ability to get a foot in the door of a large retailer's push for the future before rivals marks the main appeal.
To win, a brand owner must show that it is likely that a rival's mark will create confusion in the minds of consumers.
A young woman's abduction escalates into all-out gang warfare between rival clans marked by sanguinary tit-for-tats (The Iliad).
And I think sometimes the government itself has fallen into this trap," Brown told Sky News on Monday, as the rival campaigns marked 100 days to go to September's referendum.
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