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And in setting these budgets, officials must keep one eye on rival destinations.
The most important is that unlike rival destinations, which must typically be reached by air from China, Macau's physical attachment to the mainland (it is composed of a peninsula and islands) means it can easily and cheaply be reached by land.
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UK baby goods chain Mothercare has rejected two takeover proposals from US rival Destination Maternity, which wants to incorporate the combined business in Britain.
My colleague who is just back from the country tells me Greek tourism has been doing well, in part because of the political turmoil in Egypt, a rival destination and in part because Israelis are heading for Greece rather than Turkey.
First, because Aramon, the company that operates Formigal (plus two other resorts nearby), embarked on a marketing campaign last year that sold itself to UK tour operators; and, second, because of problems with rival ski destinations in the Pyrenees.
Hidayat Nur Wahid, a former leader of the Islamically inclined Prosperous Justice Party and speaker of the country's top legislative body, suggested that promoters of rival tourist destinations, rather than Islamic militants, were behind the bombings.
Not long after Joe's Shanghai appeared on Pell Street, Goody's, a rival soup-dumpling destination in Queens, established a Manhattan beachhead a few blocks away.
Nice Matin won't rival a wine destination like Veritas for vertical depth of great wines and old vintages, but in what casual neighborhood restaurant will you find La Mission Haut Brion 1970, a very good vintage, for $330, a 1998 Brunello di Montalcino from Soldera for $350 or a 1961 Barolo from Giacomo Conterno, a truly great wine, for $500?
With 120 days of snow cover (December to March), prime panoramas and oft-empty slopes – all for about 15 euros a day – Durmitor rivals more famous destinations on both experience and expense.
The idea of creating a French rival to the ski destinations of Austria and Switzerland came from Baroness Noémie de Rothschild, wife of Maurice de Rothschild (of the banking family).
The trust's new web guide puts lines of poetry alongside vintage tourist illustrations to celebrate 42 locations closely associated with the poet's works and offers tourists fresh destinations to rival his former homes, Dove Cottage and Rydal Mount, or the banks of Ullswater, where he once famously "wandered lonely as a cloud" and saw "a host of golden daffodils".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com