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In the United States, Google even allows advertisers to use a rival's brand name in the text of an ad in some cases.
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Now it's brand names".
In the meantime, the threat of lawsuits by brand owners could make some advertisers warier about buying rivals' brand names on AdWords, Google's search advertising system, lawyers said.
Even Durex, the condom maker, has had to sue domestic rivals that it contends stole its brand name and undermined sales.
A rival wine grower has floated an alternative brand name, Britagne, an elision of Britain and champagne.
It made broker workstations with live stock prices and once had a brand name to rival Kleenex or Xerox.
Now that product and a couple rival brand-name ones could hit the U.S. market in mid- to late 2017.
Some progress has already been made through advocacy: in Egypt, which has the highest HCV prevalence in the world at 14% in the general population [ 20], the production of generic medications to rival brand-name competitors has allowed the government to secure prices of just US$ 2,000 per course of PEG-IFN [ 16].
In pursuing this phased-in tack, AOL hopes to make its brand name a worthy rival to such mammoth media companies as NBC or Disney dis.
By capitalizing on Japan's technological prowess, manufacturers here can at least differentiate themselves from lower-priced rivals, who sell under brand names like Vizio and Haier.
Keeping the brand name, he created Asia's first low-cost airline, taking on local established rivals such as Malaysia Airlines and Australia's Qantas.
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