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But she pulls off the risky concept of setting "Much Ado" in Batista's Cuba, riddled with its own Castro-like revolutionaries.
The movie business loves sequels for financial reasons – a studio accountant would always rather see Tired Franchise 4 on the production slate than Risky Concept 1 – but this enthusiasm also reflects an attitude to creativity.
It's a risky concept that could come off as affected (we're so SoHo!) but the hotel does it in a relaxed, relatively affordable way, as my wife, our three children and I discovered during a recent stay.
But it was a very risky concept, with a lot of sensible push-back internally, we were thinking: should we really do this?" For a start, the creative director, Ralph Fulton, had to weigh up the practicalities of sending experienced staff into the Australian bush for several weeks of expensive development time.
She complimented Farahmand for directing a risky concept and commented that the tracking shots were like "an inhale and exhale with each new take".
All of this creates a theatrical rough and tumble, half commedia dell'arte and half vaudeville, in which the genius lies less in the risky concept and edgy execution than in the play's commitment to getting the emotion out to the audience through the tone, color and rhythmic flow that lies beyond mere words and gestures.
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Risky concepts will only be supported if other departments are taking the brunt of the risk while they may still profit from the concept.
They found their development environment restrictive and left to try riskier concepts and to singularly focus on making "great games".
Although Vice President Al Gore has attacked the idea as inherently risky, the concept of investing some money from payroll taxes in the stock market seemed to be more acceptable today than it was several years ago.
Some engineers in the meeting believed that this wavy line, which translated to a succession of arches rising above and below the roadway between Santa Fe Avenue and the 101 Freeway, was outlandish, expensive and far too risky a concept to win a competition.
Executives seem more content to renew familiar shows, even ones with anemic ratings, rather than take a flier on risky new concepts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com