"Because in the heat of the moment there was the risk of launching rockets and missiles.
The sequels rush has been fuelled by overseas markets: by the need to create franchises that insure against the risk of launching a film in culturally diverse territories.
So if they took the risk of launching a new broadcast network in 1995 -- when the network TV audience overall was shrinking -- then they must have a pretty good idea of who that audience is and what it wants.
Instead they go to court on the flimsiest pretext in the hope of nabbing a share of the market or they take the risk of launching products similar to patented drugs.
A decision could be made to try and fire the unactivated harpoons even at the risk of launching the lander into space.
"If a researcher is put under investigation after he informed the public about what his data are telling him, scientists will feel intimidated and never take the risk of launching any alarm again".
But if you include your base in the redesign process from the get-go, it mitigates the risk of launching a brand-new product that is universally hated — or worse, a product that is unintuitive or impossible to use.
Remember, too, most solo practitioners are themselves entrepreneurs who have taken the risk of launching their own businesses (albeit a law firm) so they can be surprisingly sympathetic to other founders in the same situation.
Prior to the debut of her music, critics wondered why she would take the risk of launching a music career.
Many inside the Israeli decision-making hierarchy argued, back then, that Israel had to acquiesce to the terrorists' demands because the risk of launching a rescue bid to Entebbe wasn't worth the disaster of possible failure.
