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The risk communication principles are premised on the ideal that effective communication is essential in all phases of risk assessment and management.
The strategy we developed for the implementation of the risk communication principles in practice tried to take into account the issues described here, resulting in a step by step approach with parallel processes of communication, both external and internal within the Centre.
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Risk and outbreak communication principles describe displaying empathy with the public and being open and transparent as factors to build trust.
It consists of workshop sessions of 2×2 hours' duration and includes teacher-led discussions and GP role plays relating to risk communication, shared decision-making principles, and primary prevention of cardiovascular disease in general practice.
In the PANDAs PtDA, the risks and benefits were communicated to patients using the accepted principles of risk communication such as using textual, number and visual display to present risks; using natural frequencies rather than percentages; and emphasising the interaction between patients and healthcare professionals [ 25].
Following from the earlier discussion, it is suggested that the tools and principles of risk communication be expanded in the following areas: The integration of communications tools and guidelines for long-term behavior change and social mobilization, especially in developing country settings, into the existing guidelines for outbreak communication.
EBPI aims to present current best evidence on benefit and harm of treatment and diagnostic options using the principles of risk communication and plain language [ 2].
Individuals' needs should be targeted and best available evidence should be provided using principles of risk communication and plain language [ 2].
At the 'Ten Commandments level' the main principles for external risk communication of the Centre of Expertise for Environment and Health are relatively easily understood and accorded by the actors involved.
This approach then posed the methodological question of how to incorporate principles from modern risk communication into the day-to-day practice of human biomonitoring research.
The risk communication consists of the previously described principles: a simple message including the cause and consequences of the risk and possibilities to improve the risk, explaining the absolute 10-year risk in natural frequencies and visual representation (population diagram), and positive framing (gain versus loss).
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