It was a simple, low-risk business model based on a market opportunity that I spotted.
The problem is that this type of high-risk business model almost never works out in the long run.
"These results demonstrate the strength of our differentiated, simple, low-risk business model and reflect our ability to actively respond to the challenging operating environment," he said.
So far, Warner and most other traditional studios have tried to lock down a comfortable, low-risk business model before venturing too far online.
Robert Barrington, executive director of anti-corruption campaign group Transparency International UK, said: "This is a high-risk country, a high-risk sector and a high-risk business model, with a joint venture involving a politically exposed individual.
First, video games have decisively adopted the high-risk business model of the blockbuster.
Access' chief executive, J. Mike Stice, told a group of investment banking analysts last September that the deals amounted to a "low-risk business model" that "most people haven't understood".
Strong regulation We need strong financial regulation and supervision that encourage a shift towards lower-risk business models.
That means shrinking balance sheets by writing down bad loans or selling them off and a more risk-averse business model that trades growth for security.
Peter Jones, a senior consultant at Atos Origin Consultants in Dayton, Ohio, sees risk in the business model.
"I think they're well aware a downturn is a risk to their business model," Mr. Lively said, although none of the companies he has looked at have yet to focus on a plan for investor hand-holding and education.
