"rising preference for" is a correct and usable phrase in written English.
You can use it when referring to a growing preference for something or a preference that is increasing in popularity. For example: "The rising preference for electric cars is leading to more environmentally-friendly transportation alternatives."
Surveys of fund managers, globally, show rising preference for bonds relative to stocks, pushing up bond prices.
Our rising preference for airpower has corresponded with a declining tolerance for Western deaths and a parallel declining regard for non-Western lives.
This ratio also ranks above 79% of those taken in the past year, underscoring a rising preference for bullish bets.
This ratio ranks in the upper half of its annual range, pointing toward a rising preference for negatively oriented put options.
Data from the ISE and CBOE point toward a rising preference for puts, as the 10-day ISE/CBOE put/call volume ratio of 1.12 rests above all but 10% of readings taken in the past year.
Specifically, the SLX's Schaeffer's put/call open interest ratio (SOIR) has declined from a near-term peak of 0.94 in early February to its current perch at 0.87, indicating a rising preference for bullishly oriented call options.
The rising consumer preference for more "natural" and local products and concerns about pollution and antibiotic use in giant livestock operations are also driving change.
The predominant preference for rose color was red.
At 69 years of age he found the nocturnal schedule of Parliament an unpleasant contrast to his lifelong preference for early rising and working in the morning.
Mill apparently believes that the sense of dignity of a (properly self-conscious) progressive being would give rise to a categorical preference for activities that exercise his or her higher capacities.
The findings indicate that the interaction between infants' intrinsic constraints (which gave rise to, e.g., the preference for two-handed catching and inclination to reach) and the extrinsic constraints (imposed by object speed) induces age-related differences in catching performance and age-related differences in the perception of what action a moving object affords.
