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When it comes to smartphones in the U.S., Android and Apple keep growing at the expense of other mobile platforms like RIM, Windows Phone, and Nokia's Symbian.
While Millennial, which is the largest independent mobile ad network, has focused on tracking iOS, Android, RIM, Windows Phone 7 impressions, this month also brought data on a new device: Amazon's Kindle Fire.
While currently Nokia leads RIM, Windows and then Apple and others – in a very short time we could see a huge shift in the smartphone platform market of the likes that were never imagined possible in the desktop PC market.
– In the future, Facebook Connect should become more of a core integration both on an OEM, app and OS level (naming iPhone, RIM, Windows Mobile and Android as examples) – Facebook intends to play a more important role in the app developers ecosystem – The company stressed that their goal is to keep pushing the envelope for users, operators, device manufacturers and developers.
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To battle Android, Symbian, RIM and Windows Phone – especially in emerging markets.
While both Apple and Google increased, RIM and Windows Phone declined, and Symbian stayed final position with a stable 1.4percentt.
Users will also be able to filter searches by platform (iOS, Android, RIM, and Windows Phone 8) and price.
The company, which integrates over 120 ad providers from 200-plus countries into a one-line SDK, now has thousands of developers using its monetization platform on iOS, Android, RIM and Windows Phone.
As for RIM and Windows Phone, the jury's still out on whether or not there's even room for a third player and whether Microsoft, with Nokia's help, can move into position number three.
"We'll also be developing some iOS, Android, RIM and Windows 7 applications do deliver various things" he says, adding that more will be revealed about this apps in due course.
(What about RIM and Windows Phone? I expect they both have kill switches too, but really, who cares; wake me up when one of them has won next year's war for third place).
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