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The announcers record rigorously poll-tested scripts.
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Well put, since the war in Kosovo is just the sort of unforeseen issue to test presidential candidates beyond their poll-tested scripts.
They were test-tube candidates, produced by consultants with poll-tested positions geared to interest groups, but with nothing to say about America as a whole.
Those decisions generally are not poll-tested.
Some strategists fretted that their party was deviating from its poll-tested emphasis on domestic issues.
As the campaign's poll-tested phrasemaking constantly reminds us, voters crave change above all else.
McConnell also said that Obama had "retreated behind the poll-tested rhetoric of class warfare".
The memoir has the cautious, polished, poll-tested feel of a campaign speech.
Her party's policies, too, were all poll-tested crowd-pleasers.
If that sounds like a poll-tested P.R. gimmick rather than a serious solution, that's because it is.
The ad men (and women) will reduce this monumental tragedy to crisp, poll-tested campaign sound bites.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com